Some sources of understanding
Starting with the enemy, Zawahiri's "Jihad, Martyrdom, and the Killing of Innocents", found in the Al Qaeda Reader (with other important statements), is required reading.
There are theological holes (from the Islamic perspective) in his arguments; but they have to addressed by Muslims - not Christians, such as George, JMM and MikeF.
For a different kind of martyr, study the pre-Constantinian Christian martyrs, who as pacifists were willing to die for their faith; but not to kill for it. Then fast forward to the Jesuit Order (not pacific) and its martyrs - as to which, the Jesuit Relations (Thwaites English translation) are a ready source.[*]
While I agree with the content of the message which the authors in Mike's link want to convey,
Quote:
The story of al Qaeda's victims must be told compellingly and exhaustively -- from the World Trade Center to the weddings, funerals, schools, mosques, and hotels where suicide bombers have brought untold grief to thousands of families, tribes, and communities throughout the Muslim world. That narrative could tap online social networks, creating a Facebook of the bereaved that crosses borders and cultures. A series of public service announcements, timed after attacks, could detail the innocent lives snuffed out by al Qaeda.
A recent symposium hosted by the secretary-general of the United Nations points the way forward: an international, multilingual effort to sponsor networks of Web sites, publications, and television programming. The United Nations can and should play a significant convening role, bringing together victims to help meet their material needs and raising awareness by providing platforms through which to share their stories.
The U.S. government also has a critical role to play in creating a framework for victims' stories. No single agency will lead; the days of centralized, top-down communications campaigns are over. Nongovernmental organizations and millions of private citizens will make this work by adding their own experiences to the tales. Adopting this kind of decentralization, the Obama administration can make a clean break with its predecessor's strategy.
I believe that message will be effective only if it is delivered and controlled by Muslims.
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[*] One could also contrast the Canadian Jesuits' cult of martyrdom with the culture of the CFM-Canada, which was often at odds.