Great idea on a Measure of Effectiveness
Often read discussions on what are good measures of effectiveness for COIN on this site. Some debate the importance of capturing/killing insurgents, decrease in IEDs vs # of schools built, unemployment rate, etc.
Here's one that I heard today that I thought particularly ingenious: How many meals do your squads eat with Iraqi families in any given week?
One of the best COIN minds in the Corps (and an outstanding proven combat leader as well) mentioned this measure of effectiveness in a PME today. Brief background: Simultaneous with his Bn clearing or he prefers "securing" towns and villages in the Al Qaim AO a year or so ago, he dragged bulldozers behind his unit and built 14 plt-sized battle positions; previously there had been 2 FOBs in the AO a good distance from the people.
Anyway, once a village was secured and a platoon moved in, he tasked all plt cdrs with creating a chart on a dry erase board so that his squads could compete with each other to see which squad spent the most time with Iraqi families sharing a meal. When visiting his platoons, this was among the primary indicators he used to determine if the plt cdr was doing his job. Not surprisingly, he validated his belief that more meals shared = more info/intel from the people = more security.
I did not portray this properly
All,
Let me apologize up front. I do not think my explanation of the "measure of effectiveness" did justice to what really happened or what he recommended in the PME. THIS WAS NOT A CASE OF THE BN CDR FORCING HIS SQUADS TO REPORT MEALS EATEN TO PLATOON COMMANDERS SO THAT THIS COULD GO TO COMPANY, BATTALION AND ALL THE WAY UP. This was not bar graphs of meals eaten like bar graphs of body counts in Vietnam. It was the furthest thing from it. It was simply a way for him to answer higher--and to assess his unit's performance--when asked how he knows that he's having success. His simple response was when I "check-in" on my Marines, who are living amongst--hugging (his word)--the populace, I ask them how many house visits they've conducted, how many meals they’ve shared with Iraqi families, etc. Because they understood that one of his primary goals was to secure the populace and most, if not every Marine bought into it (as stated above, I spoke to Marines holding rank E-4, E-5, E-7, E-8, O-1, O-2, O-3 under his command both in Iraq and Afghanistan), it was easy for him to visit a platoon commander and his Marines at a battle position (he tried to do so at least once every 5 days or so), ask how things were going, how the people were responding to their moving in among them, etc. In the course of these visits he began asking how many house visits platoons were making and how many meals the Marines, along with Iraqi Army or Iraqi Police that were integrated with all his unit's patrols, had shared with the families. He noticed a trend in his visits that more meals shared generally meant better relations. This validated his beliefs on the importance of living amongst the people IOT get legit info/intel about the enemy which led to truly providing security. From this point, he encouraged his squad leaders, platoon and company commanders to compete with each other in sharing meals. His main goal the whole time was for his Marines to find ways to build relations with and secure the people. There was absolutely no forcing Iraqis to eat with Marines or vice-versa; they wanted to. Further, the Marines loved living on their own without higher "micro-managing" all that they did. Many even refused to ever go back to the FOBs outside the towns and villages because they truly believed the grunts belong among the people--it became a matter of pride! Because of his vision and Marines' performance he ended up recruiting roughly 1000 soldiers from the local Sunni tribes into the Iraqi Army. Keep in mind that prior to his battalion's arrival, Al Qaim was considered part of the "Wild, Wild West" and many folks thought Zarqawi was operating out of the AO.
Last point... I recently interviewed a Lt that served with the Bn that relieved this Bn Cdr's in Al Qaim. The Lt spoke extensively about how much he enjoyed running his own BP, living amongst the populace, building relations, etc. In fact, part of him felt robbed because he didn't get the chance to participate in any major clearing operations during his deployment. If this isn't a sign of success, I'm not sure what is.
the portrayal is not the problem.
Corporate managerial vocabulary is endemic in DOD and the concerns are valid because of the point paper mentality infused top down on a strict hierachial rank structure.