Putin has misunderstood the impact of the downing and the looting on the entire EU especially the Dutch who are by far the largest trader with Russia.
A poll released indicated 78% of the Dutch were in favor of sectorial sanctions even if it hurt them.
Those "zealous Christians" looting at the crash site turned public opinion across a lot of Europe.
http://news.yahoo.com/grieving-dutch...8--sector.html
As Biggus suggested Putin would have been far wiser if he turned over the launcher and those that fired it.