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Jeff, it's called grass roots. Getting the basic unit of any nation to understand why it would be to their benefit to get together with other basic units to establish a government by enfranchising themselves to elect their government and establish their laws for the common good.
Doing this within a framework of longstanding Islamic traditions and ideology may well be the most daunting task is 'selling' western democratic principles.
At the grass roots level, I don't think anyone cares about the political structure of their government as long as it provides them with a better day to day existence, hope for the future, etc. "Selling" democracy reminds me of church-run Soup Kitchens in poor urban areas that sell food and religion in equal portions.