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  1. Great article, Matt. You've got a lot of fans...

    Great article, Matt. You've got a lot of fans inside the beltway.
  2. Military IO and PSYOP should fall under the...

    Military IO and PSYOP should fall under the auspices of DOD, but I'd argue that the constrictions placed upon DOD IO/PSYOP planning and execution make it too difficult to perform all the needed SC...
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    I used to work with Eric Egland at IED TF...

    I used to work with Eric Egland at IED TF (pre-JIEDDO) and that is one of the sharpest cats I have ever met. Incredibly perceptive about a number of subjects, able to integrate those subjects into...
  4. The program I support has been wrestling with...

    The program I support has been wrestling with this very issue for some time now, and I'm actually writing my master's thesis on it. Opinions vary from person to person about how to actually "fix"...
  5. While all the attributes listed previously by SWC...

    While all the attributes listed previously by SWC members are definitely important, I think the key characteristic is a certain je ne sais quoi quality that exemplifies a code of behavior far beyond...
  6. I would submit to you that DOD is the absolute...

    I would submit to you that DOD is the absolute wrong place to headquarter a strategic information/influence/communication organization.

    But then, so is the State Department.
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    Mike Scheuer has said before that this type of...

    Mike Scheuer has said before that this type of brutality is the only way to truly defeat the current threat. I also have a professor at JHU that likes to use the Roman example of not just burning the...
  8. I'd go as far as to say that those individuals...

    I'd go as far as to say that those individuals need not merely care about SC but understand it. PAOs need to understand PSYOP and vice versa. Info warriors may specialize in a specific SC discipline...
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    That's a long and complicated answer to your...

    That's a long and complicated answer to your question, ski. Uboat and RTK are right on the money though-- the State Department, for a host of different reasons, is at the mall.
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    Apologies, looks like the routing link is...

    Apologies, looks like the routing link is broken... try this one:

    http://jmw.typepad.com/political_warfare/
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    Typo on my part-- I mean "subordinated." ...

    Typo on my part-- I mean "subordinated."



    They do NOW as a matter of practice. But I believe this is the wrong way of going about waging an Information War.



    That's a very good...
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    You're presuming we're sending in a "desk jockey"...

    You're presuming we're sending in a "desk jockey" and not an experienced diplomatic officer, of which, I admit, there are little to none on the ground. What I'm trying to illustrate is that the full...
  13. G.I. Joe to Become Global Task Force in Movie

    I'm very interested to see what the SWC community thinks of this. Me and several of my colleagues (who all grew up with the '80s cartoon, comics and action figures) are in abject shock over it.
    ...
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    Political Warfare.org by Dr. J. Michael Waller

    From the author of How to Fight the War of Ideas Like a Real War and the editor of the forthcoming Public Diplomacy Reader, Mike Waller maintains a blog at politicalwarfare.org. Not only is this a...
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    These selections are from my counter-motivation...

    These selections are from my counter-motivation "vetted readings" file. I make everyone I do business with read these before we start executing. Most of these articles are Google-able and...
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    That's kinda what I was getting at-- do your...

    That's kinda what I was getting at-- do your market research and your audience segmentation BEFORE you try to sell your product. The whole "listening to YOU" skill is an art not commonly found in the...
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    There ya go. I've been wrestling with how we...

    There ya go. I've been wrestling with how we "mobilize" the Fourth Estate for a while now. Don't think there are any easy answers (especially considering govt ability to even MAKE those kinds of...
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    War of Ideas Reading

    I just finished rereading Dr. J. Michael Waller's exceptional How to Fight the War of Ideas Like a Real War. Required reading for all you information warriors out there.

    Funny aside: Over my...
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    If I'm a savvy strategic communications...

    If I'm a savvy strategic communications professional in the USG, like maybe one of the early directors of the USIA, I don't see that as a hindrance... I see it as an opportunity.
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    For what the RAND team was commissioned to do by...

    For what the RAND team was commissioned to do by JFCOM, Enlisting Madison Ave achieves its goal. Maybe it was shaped by its sources, but those sources are pretty on-target with their criticisms of...
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    I'm coming at this from a completely different...

    I'm coming at this from a completely different direction as my background is more in advertising, sales, marketing, strategic communications, blah blah blah. So it might be off...

    One caveat: With...
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