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The answer to whether image branding should or should not be done is this:

What is the image conveyed now by coalition soldiers?

What is the image all people in Iraq would be comfortable with?...

Regardless of who is wrong or right this is an excellent event as it sets a precidence now for holding sub units accountable.

To answer this requires length as it appears that a lot of explaining would be required amongst conventional minds.

In a few sentences the strategy has to be getting to neutral ground so you are...

SLAPOUT9 I skipped through the article and saw that the suggestion is to promote the US as a preferred brand. This is not want I am suggesting.

The US has to be just the vehicle or the product...

I believe if you get stuck talking about which culture is best then you have reduced your discussion to the same non strategic level as promoting a product. All Americans are not happy with just...

11. The Objectives: Meet, Ask, Suggest, Act, Make Mistakes, Correct, Succeed. Working together is not about dictating what should be done. Action is not about avoiding mistakes at all costs. Mistakes...

In an effort to get discussion off of on the ground details because we all know the soldier will always do what they are trained and asked to do. Here are 25 points that put the questions to the...

It seems I probably have not clarified the Product Vs Brand analogy.

Product promotion is involved with debating colours, materials, languages, cultures, ideologies.

Brand analogy is involved...

As an ex SF soldier I was more motivated when the political agenda was clear. IE the leadership had their strategy sorted out and it was intelligent. It is very difficult and demoralising to be...

Leadership by deploying old ideas for the first time would make them new in this theatre.

Many military strategies are used in Marketing. I am feeling that marketing has become more advanced and...

I have just read a bunch of posts and blogs and read a bit of Kilcullen's Articles. What strikes me in all of this is that there is not much leadership of new ideas. There is a lot of discussion...