A couple of minor, yet significant refinements:
I believe that an essential concept for understanding insurgency, and by correlation, being able to design and implement effective COIN campaigns, is that of "Conditions of Insurgency" that are present in every society, but that fluctuate based upon popular perceptions of governance.
My definition as I currently think of this concept:
"Conditions of Insurgency: A state of mind. The conditions of insurgency arguably exist to some degree within every populace. In most cases such conditions are benign in that they are not strong enough to support the rise of a significant insurgent organization, even if manipulated by outside actors conducting UW or by ideological themes designed for this audience. As perceptions of poor governance increase so does the degree of the conditions of insurgency. Left unchecked these conditions are apt to be exploited by internal and/or external parties for purposes of their own that may or may not have the welfare of the affected populace in mind. Conditions of insurgency are caused by the government and assessed through the perspective of the populace."
And an updated chart to show what this might look like:
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