Narratives in themselves do not change peoples minds. But I view narratives as a means by which the campaign across the lines of operation (LOO) can be articulated and understood. This is the story we want to tell - how can we tell it across the LOOs and do our actions fit into this or are they counter-productive? Then our actions and words develop coherence and people may decide to support us (based on the fact that we are winning and we will make them rich (er).
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