Influencing and Information Operations

[RobSentse]

Know the human environment as operations are predominantly conducted in urbanized terrain.
Understanding the environment is fundamental in either conducting operations and analyzing any threat.

Current and future operations is like Microsoft fighting Google: You do not fight the competition; you fight for the approval of the client.
So, you fight fair, your competition fights 'unfair' and uses 'dirty' tricks Be aware that your clients can also be your supplier, but also your competitor.
After all, your competitor of yesterday, could be your client of tomorrow.

It is possible to get in control by providing superior service, products, marketing (presence, posture, profile) at a reasonable cost anytime, all the time.
For that it is important not to force your client. Instead of that, persuade him, influence his perception, give him choices. In order to not let your competitor define your actions you have to maintain the initiative and get his best people to join you.
The challenge is to give the market confirmation, via their own opinion leaders, that his choice is right/wrong (peer pressure!).

So, be present in the market all the time, everywhere.
Understand your clients and synchronize your strategy accordingly.
Avoid misinterpretation and not changing fast enough because otherwise you will lose your best people to your competition.

Do not think that you have to defeat an opponent to "win" (which is quite un-military).

www.linkedin.com
www.scribd.com/amniat

[William F. Owen]

Current and future operations is like Microsoft fighting Google: You do not fight the competition; you fight for the approval of the client.

That is dangerous rubbish. Current and future conflict is and will always be about killing for political purpose. Breaking of will is what wins the military competition and thus is most likely to deliver an opposed political objective.

For that it is important not to force your client. Instead of that, persuade him, influence his perception, give him choices. In order to not let your competitor define your actions you have to maintain the initiative and get his best people to join you.

Again, rubbish. You break his will. the enemy's armed faction is not a client. It's an opponent.

Do not think that you have to defeat an opponent to "win" (which is quite un-military).

Yes you do. If you are not fighting then you are just doing politics. No fighting, no armies. Normal political discourse.

[slapout9]

Know the human environment as operations are predominantly conducted in urbanized terrain.
Understanding the environment is fundamental in either conducting operations and analyzing any threat.

Current and future operations is like Microsoft fighting Google: You do not fight the competition; you fight for the approval of the client.
So, you fight fair, your competition fights 'unfair' and uses 'dirty' tricks Be aware that your clients can also be your supplier, but also your competitor.
After all, your competitor of yesterday, could be your client of tomorrow.

It is possible to get in control by providing superior service, products, marketing (presence, posture, profile) at a reasonable cost anytime, all the time.
For that it is important not to force your client. Instead of that, persuade him, influence his perception, give him choices. In order to not let your competitor define your actions you have to maintain the initiative and get his best people to join you.
The challenge is to give the market confirmation, via their own opinion leaders, that his choice is right/wrong (peer pressure!).

So, be present in the market all the time, everywhere.
Understand your clients and synchronize your strategy accordingly.
Avoid misinterpretation and not changing fast enough because otherwise you will lose your best people to your competition.

Do not think that you have to defeat an opponent to "win" (which is quite un-military).

www.linkedin.com
www.scribd.com/amniat

Been thinking about your comparison of war and business models and I am not convinced yet, but what you say is interesting. Could you go into more detail?