Should they even be peddling a narrative? Isn't it the job of the media (admittedly I'm old fashioned, so bear with me) to inform the public in a reasoned, fair and equitable manner, to furnish them with the facts, not theories or narratives, so that they can make informed decisions come election time? ( think that's J.S.Mill's definition from about the time that the British parliament was considering widening the enfranchiseent of the electorate to the "dumber" classes.)