The influence outcome is linked to the favorability outcome in that PD officers work to engender positive feelings towards the US, which ideally will lead PD participants to either support US interests or move from anti-American rhetoric or behavior to a neutral state. Favorability is an outcome or goal in itself, but influence is the next level of engagement.
Diplomacy works to directly influence foreign governments, whereas public diplomacy is the effort to indirectly influence foreign governments through their citizens. The vast majority of PD efforts are targeted at the general population or elites rather than government officials. DoS works to build support for the US from the ground up—DoS builds a relationship between the US and civilians so that civilians will pressure their government to support US interests.
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