I have not read enough about Kenya but I don't see it as a "Mumbai style" attack. Mumbai was clearly an attack by a foreign entity for political (and partially religious) reasons. This attack appears to be the opposite - a internally based entity attacked for religious (and partially political) reasons.
What might be more interesting is the question "do the victims not resonate with me enough to care?" or put another way "do I not feel enough affinity to this group to see myself as threatened by the activity of the terrorists?" The average Kenyan probably will not have anything in common with those who could shop in that mall. The average Westerner does not have enough in common with the average Kenyan to care. So you have a very limited audience who were intended to feel the brunt of this attack, if in fact it was a terrorist attack and not simply an act of war by a group who sees wealthy, non-muslim Kenyans as the enemy.
Here we see the intersection of religious identity and national identity that I discussed elsewhere.
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