Quote Originally Posted by Bill Moore View Post
I think it already had its desired effect.
What do you think was the desired effect? Beyond giving its makers a moment in the sun, of course...

An ordinary Colombian citizen uses Facebook to spark the largest protest in global history.

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"The largest protest in global history"? What exactly was that? Who protested, and how, and what was the outcome?

Quote Originally Posted by Bob's World View Post
Dark things do not thrive, and even struggle to survive, in the bright light.

Dark things exist in certain men and organizations that challenge our society on social, criminal and political levels. Dark things exist within many governments that have grown used to not having to be responsive to the evolving needs and concerns of their respective populaces.

Greater access to information and greater ability to communicate sheds "light" into the dark spaces where these dark aspects of various legal and illegal men and organizations reside. Many call this "transparency."
This I think is a pretty optimistic view. Dark things thrive as well online as they do in real life, and the world of social media and do-it-yourself news often encourages them. For all the hate thrown at the mainstream media, in their day it was almost impossible to avoid hearing or seeing information contrary to one's own views, unless you unplugged completely. Today those with extremist inclinations can easily create a network of mutually reinforcing sites and individuals that excludes any contrary view and effectively constructs an alternate reality. These exclusionary networks are ideal conditions for fostering extremism, and may have more impact in the long run than any passing viral sensation.

Lies flourish as well as truth on social media, and the people who turn to these media for information may be outnumbered by those who turn to them for affirmation.

The degree to which internet communication and social media have really changed the game for despotic regimes is open to question. Certainly there are useful tools, but revolutions happened before they existed, and the fundamental dynamics of revolution post-social media haven't changed much (anyone else remember the days when mobile phones and text messaging were said to have "changed everything"?). The basic conditions remain the same: you need a widespread sense of grievance, and you need a widespread sense that the regime is vulnerable. Once those exist, all it takes is a spark to kick things off, whatever tools are used to spread the word. True in Manila in '86, equally true in Cairo in 2011.

That's not to say that social media are irrelevant, only to suggest that they may not be as earthshaking a change as some suggest ("flashmobs" happened long before the name was conjured up). Certainly in their public aspect they provide an interesting window into public opinion. I suspect that in some cases they may actually prove to be release valves, and that people may choose to vent steam on Facebook rather than taking to the streets... but we will see.