While Im up on my high horse, let me add some historical context. Social networks are not new. Go back 20 years to CompuServe and UseNet groups and then chat rooms. They all cycled through the same way. They were fun and exciting when you found people with like interests. People found the forum, group or room usually via referral. People involved learned, were educated, were entertained, whatever the forum offered. Then if the forum grew, as in any group, some participants became more popular than others, and others tried, but failed to become popular. Still, they tried to dominate conversations, and when they couldn't they tried different ways to game or sabotage the system. That pushed out the "purists" and original posters.
Then the spammers came. When the forum reaches the point where no one has a strong connection, the spammers and people trying to game the forum take over till the forum dies. Its what has become "The Ecology of Forums and Social Networks" . When a forum is open to everyone, eventually everyone shows up and the original attraction of the forum is lost. Someone has got to take responsibility for any open social network or the network will die.
Go to any forum that has survived a long time and you will find members or admins that police posts on there actively and ruthlessly. Myspace is a perfect example of a company that is figuring this out and trying hard to police what its participants do. Youtube, not so much...
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