Yep, this story is seriously behind the curve. Absolutely nothing new or startling.
I don't know what has people in a tizzy - that a defense contractor is pitching it? I have doubts that government or defense contractors are the leaders in this type of technology or creepyness.
“[S]omething in his tone now reminded her of his explanations of asymmetric warfare, a topic in which he had a keen and abiding interest. She remembered him telling her how terrorism was almost exclusively about branding, but only slightly less so about the psychology of lotteries…” - Zero History, William Gibson
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