One of the top UK think tanks came out with in interesting piece that mentions shortcomings in PSYOP capabilities:

http://www.guardian.co.uk/internatio...003164,00.html

This is an old, old story. I think "Contra Cross" is one of very few books that discusses what life is like for a deplyed PSYOP soldier. In it, I note that back at Ft. Bragg, in terms of prestige, the poor PSYOP troops were down there with the mythical "mess kit repair company."

I go on to discuss how, when we did finally figure out that PSYOP might be an important element in the Central American war, we did what we always do: we threw money and technology at the problem. Our enemies focused not on the media, but on the message, and were much more effective than we were. See http://www.contracross.com