Actually, Israel has the opportunity to win the hearts of all Syrians...
...Israel stands to lose the popular support it gained among the Syrian population of the Golan Heights because it has been allowing Assad regime aircraft to bomb opposition-held villages near the border in recent days, a Free Syrian Army commander told The Times of Israel on Tuesday, voicing dismay at the West’s reluctance to provide the moderate opposition with basic means of self-defense.

In recent days President Bashar Assad’s Syrian Army has intensified its airstrikes against villages along the Israeli border, captured by the opposition over the past few weeks. According to the London-based Syrian Observatory for Human Rights, on Tuesday regime aircraft bombarded Syrian villages in the northern and central Golan Heights, including Ovania, Jubata al-Khashab, Turnejeh, Bir Ajam, Masharah and al-Breiqa.

Some of those villages are located within the buffer zone along the border with Israel, where no Syrian military presence is allowed under the Agreement on Disengagement between Israel and Syria of May 1974, signed following the Yom Kippur War. Syrian oppositionists in the area have said that Israel’s reluctance to enforce the agreement against the regime’s army is tantamount to collaborating with Assad against the opposition.
...
... and is doing its best to miss that opportunity.

But then, why make peace, when wars are so much more profitable (for Israel)?