http://www.vocativ.com/about/

Vocativ is a new type of media company, bringing audiences hidden perspectives, unheard voices and original ideas from around the world via the Deep Web.

Combining cutting-edge technology with bold journalism, Vocativ’s team examines a world of raw, vital information hidden deep within the digital space, unearthing fresh insights, concealed subcultures and rising trends early in their evolution.
http://www.forbes.com/sites/jeffberc...-the-newsroom/

Vocativ Brings The Tools Of The Spy World Into The Newsroom

A new digital news startup called Vocativ has the technology to run just that analysis. Yet its founder, Israeli-born security mogul Mati Kochavi, invites the comparison. He’s organized his newsroom along the lines of an intelligence agency in the belief that journalism needs to undergo the same transformation that’s already swept the field of spycraft.

“We need to change the way journalism works,” Kochavi says. “It’s not about calling 10 people anymore. What happens when you want to understand what millions of people are saying? Who are you going to interview?”
http://www.fastcompany.com/3020671/h...r-storytelling

How Vocativ Mines The "Deep Web" For Storytelling

Agnostic, relatively unbiased search parameters to monitor the web for hidden news is the big idea behind Vocativ, which launches today. (Vocativ has been in not-so-stealth mode, with a different site design, for much of the year.) Employees of the digital news agency come from Vice, Huffington Post, ABC, The New York Daily News, and more, and they speak a wide variety of languages. Vocativ is based in New York with outposts around the world. One of its big goals is to use the deep web as a primary source.

The "deep web" consists of all the things available on the Internet that standard search engines overlook—things like spreadsheets and Word documents, subscription-only journals and pages with dynamic content. Vocativ's principals claim they can use the deep web, combined with monitoring of social media in a host of foreign languages, to find news stories other agencies can't. Their search technology is similar to that used by law enforcement to detect terrorist chatter, hedge funds to find hidden financial information, and by intelligence agencies to gauge sentiment and collect intelligence.
Probably just me again, but I found this all fascinating. Gives new depth to the claim we will have to operate in a world of ever increasing transparency.