Frankly, this column wasn’t designed to address the current environment. This format doesn’t make sense.
I’ve spoken to several researchers and academics about this lately, because it’s started to feel a little pointless. Walter Quattrociocchi, the head of the Laboratory of Computational Social Science at IMT Lucca in Italy, has spent several years studying how conspiracy theories and misinformation spread online, and he confirmed some of my fears: Essentially, he explained, institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.
[A researcher explains why hoaxes flourish on the social Web]
Had I written this column as normal this week, I probably would have included, say, this widely shared post on Before It’s News that claimed an Alaska judge called for Obama’s arrest.
But Quattrociocchi has found (and this is perhaps intuitive) that the sort of readers who would unskeptically share such a far-fetched story site are exactly the readers who will not be convinced by The Washington Post’s debunking.
To me, at least, that represents a very weird moment in Internet discourse — an issue I also addressed earlier this week. At which point does society become utterly irrational? Is it the point at which we start segmenting off into alternate realities?
“What Was Fake” has had a good run, but the nature of Internet misinformation has changed — so as the year winds up, we’re going to change, as well. Thanks for reading over the past year and a half! And remember: If in doubt about a news item on an unfamiliar source, please click the “about” or “disclaimer” tab.
Originally Posted by Azor
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