Originals: How Non-Conformists Move the World
by Adam Grant


I was looking for some light and entertaining reading for a recent trip, and I found it in the well researched Originals. While the book does provide insights on what it promises to deliver such as how to push through a new idea, break the status quo, and how to recognize a good idea (something managers are not good at, but through a simple exercise they can improve dramatically), etc., it provides much more than this.

Surprisingly I found insights, even if indirect, for the practice of small wars. One example is his discussion on the narcissism of small differences resulting in a condition known as horizontal hostility. It goes a long way in explaining why Islamic VEOs impose such suffering upon on their own people. Common goals often drive groups apart. It is these fractures that are called horizontal hostility. Even though the groups share a common objective, radical groups often disparage more mainstream groups as impostors and sellouts. The more strongly you identify with an extreme group, the harder you seek to differentiate yourself from more moderate groups that threaten your values.

Then he points out, that even when groups care about different causes, they often find affinity when they use the same methods of engagement. This may explain why terrorist groups exchanged terrorism tradecraft with other groups that were not ideologically aligned over the years.

There was another section that spoke at some length on how to mobilize a resistance movement. For example, people prefer to challenge state sponsored oppression / terror as a group. Instead of facing the terror of standing out as lone resister, people were able to see themselves as members of a group based on seeing symbols in many locations that indicates others feel the same way. It’s easier for wan to be rebels to rebel when it feels like an act of conformity. The book provides several examples.

The author does have a website where he addresses some of these topics.