A year ago I was part of a digital marketing team at a tech company. We were maybe the fifth largest company in our particular industry, which was drones. But we knew how to game Google, and our site was maxed out. We did our research and geared the content for the major keywords that we knew people used most frequently when they were shopping for drones or researching drones or looking for drone video. We knew our audience: their buying habits, their interests, ages, geography, etc., and soon our Google results were up there with a company that was literally an order of magnitude bigger than we were. A few months later, we were beating them at Google.
Our sales reflected this nearly immediately, but perhaps more importantly, we were perceived as being much bigger and more influential than we actually were. It was unfair and fair at the same time. It’s just how that game is played, everywhere.
But then the giants wised up, poured a ton of people and money into it and squashed us.
Thing is, it doesn’t take all that much to do what we did. Ask any digital marketer. You just need a little experience and a whole lot of time and money. I’m not going to get into the weeds of SEO (search engine optimization). But I am going to say something that sounds completely insane, and warn you that we’re in the middle of something we’ve never experienced in America: a full-on psychological war. And Google, of all places, is a main battlefield.
I’m going to show you one specific weapon in this war that’s being used against you and me and the United States right now: Google. There are other information weapons, such as bots and fake news sites, but other stories have those pretty well covered. But before we get started, though, two things to keep in mind:
First, most of us don’t even know we’re in this war yet. You don’t know when you’ve been wounded, when you’ve been killed. And that’s the whole point: You’re not supposed to.
Second, the attacks in this war aren’t aimed at your enemies. You attack your own side.
Independence Is Division
First: Why this is important. Why this is a war.
Google, whether you’re aware of it or not, is a total slaughterhouse. Trump’s data team (he’s reportedly set up a “war room” to combat the Russia story) has weaponized information, and for about a year now has been slaying American brains: Trump supporters’ brains. It started with the election, then died down, but now it’s coming back, vengeful and desperate.
As a result, we’re at a pivotal point not just in the life of our democracy, but in how we think, read, and make choices. Selective information is being presented to us in a way that encourages selective reading and offers psychological and social rewards for, to put it bluntly, being stupid and submissive and spreading stupid to submit others.
This is, of course, about the truth, and about the cognitive and emotional vulnerabilities of Americans. This is nothing new for propagandists. What’s different now is that this propaganda is being gamed by professionals in a massive, orchestrated data campaign at a volume, pace, and consistency that not only muddies the truth, but completely eclipses the truth. Destroys the very notion of truth.
I can describe it in no other terms but a war.
The truth about the truth is that we believe because we want to, because our ability to think independently is a point of pride for Americans. The people behind the curtain are telling us the same story we tell ourselves about ourselves. But this is also a vulnerability: Independence is in its purist form a kind of division. If you exploit it the right way, you can turn a democracy against itself. If I think about this for too long I grow terrified and want to take everyone’s computer away. But it might be too late.
Beyond the Bots: Trump’s Twitter Toupee
The past few days, we’ve seen some good reporting about the surge of Trump bots on social media. (Bots are automated, non-human accounts.) And though he didn’t, as some people have claimed, net five million new Twitter followers in three days (though he did gain three million in May), nearly half of his followers, a full 49 percent, aren’t real people.
That’s right: Trump is being followed by 15 million robots.
The Washington Post just ran a pretty cowardly piece about Trump’s bot following. They titled it “Something Fishy Is Going on with Trump’s Twitter Account,” but didn’t say why this fishiness mattered in the first place. Who really cares if his followers are fake? So what if he wears a Twitter toupee? (A Twoupee, if you will.) We’re used to that from Trump.
Here’s where WaPo wouldn’t, for some reason, go: those bots aren’t just digital codpieces. They’re attack vectors for weaponized information. What does that mean?
Misinfotainment
When we think about the Russian attacks during the election, most of us probably think of the DNC hacks, Podesta, and the steady drips from WikiLeaks of that stolen information. If you hate Hillary Clinton, I’m sure that at some point in the past nine months you’ve said something like, “Well, who cares how that information got out there, it’s the truth!”
I won’t argue. Instead, I’d like to point out that’s not the whole story. According not just to me and FAKE NEWS! reports, but to the declassified U.S. intelligence report on Russian subversion in the 2016 election, the attacks included weaponizing false information (what “fake news” really is: stuff that’s entirely made up; pure fiction) and creating real-seeming sites to host this fake news. So no, the whole hacking effort was not just publishing “the truth” about Clinton. Much of it was publishing fake news. Or, perhaps more dangerously, misleading news.
This brings us to Google today. A couple weeks ago I saw an insane person on my Facebook feed screaming about how Obama had leaked classified information about the Bin Laden raid that got people killed. What the ####? I’d never heard anything about this, and the raid was six years ago, and this guy was a total right-wing crackpot, which is the trifecta for guaranteeing at least fifteen full minutes of bat#### conspiracy theory misinfotainment. So I duly Googled “obama classified information bin laden.” If you do that right now, here’s what you get.
WHAAAAAT?! Obama’s mouth killed people! Media is libturd hypocrites!
Let’s ignore the criminal level of stupidity for a minute. Look instead at the dates on those articles. May 16 and 17 of this year. This year. The Bin Laden raid, again, was six ####ing years ago. What’s happening here? Why are all these different white nationalist news sites suddenly writing about this together? Why did they start doing it on May 16? Why do those articles even exist?
Well, on May 15, you might remember, The Washington Post broke this little gem: President Trump shared top secret intel with the Russian Foreign Minister and Russian Ambassador. In the Oval Office. In front of Russian state media.
Whoops-a-daisy!
The right-wing bull#### factory lurched to life. These outlets launched a broad “what about?” attack, a coordinated attack, on Obama and the left. That bull#### story about Obama’s “dangerous” classified “leak” suddenly broke throughout the right-wing media sphere. Some of these articles are even cut-and-paste jobs. There’s no effort here, just content. Tons of content, made quickly, made together, all spewing the same lies, but optimized.
And when I googled the search term the night of May 31, as I’m writing this, it’s even worse. The Washington Post, which had a page two hit on May 29, is now at the bottom of page four.
Continue.....
See? You’d either miss this caveat altogether, or you’d forget about it or write it off as meaningless or some kind of error. It’s so small, after all. This is completely forgivable: It’s a human vulnerability. I exhibit it. Everyone does. We want to be right. We trust our brains. We believe in ourselves, in our capacity to execute sound, independent judgment. But this is the very thing that’s being strategically exploited on a truly massive scale. This is a scheme to generate an overwhelming amount of misinformation, not just to combat a more nuanced truth, but to marginalize the truth, to weaken it, to BURY it underneath your own misplaced convictions about yourself.
We’re being flattered into stupidity. Here’s how it works.
How The SEOsage Is Made
First: Create content that subtly masks the truth.
Second: Shape that content into something people will share.
Third: Make it identical, and make a ton of it.
Fourth: Flood the internet with that content.
Fifth: Flood the internet with that content.
Six: Flood the ####ing internet with that content.
Continued......
Originally Posted by OUTLAW 09
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