GOP firm leaks personal data on >198 million US voters incl home address, birthdate & phone numbers‼️

APPEARS GOP has no explanation on just how they aquired 198M individual datasets....
http://gizmodo.com/gop-data-firm-acc...-ne-1796211612


Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server.

The data leak contains a wealth of personal information on roughly 61 percent of the US population. Along with home addresses, birthdates, and phone numbers, the records include advanced sentiment analyses used by political groups to predict where individual voters fall on hot-button issues such as gun ownership, stem cell research, and the right to abortion, as well as suspected religious affiliation and ethnicity. The data was amassed from a variety of sources—from the banned subreddit r/fatpeoplehate to American Crossroads, the super PAC co-founded by former White House strategist Karl Rove.

Deep Root Analytics, a conservative data firm that identifies audiences for political ads, confirmed ownership of the data to Gizmodo on Friday.
Dulles, VA & Alexandria, VA., Aug 13 - A leading center-right data organization, Deep Root Analytics (DRA), announced today a partnership with FourthWall Media™, the largest independent source of cable set top box viewing data. Deep Root is the first Republican analytics firm to leverage FourthWall’s TV viewing data to micro-target political campaign television advertising. FourthWall Media, through its MassiveData division, maintains a panel of 4.7 million individuals in over 1.8 million homes.

“Television continues to be campaigns’ dominant communications medium, but it has typically been the least data-driven,” said Alex Lundry, Co-founder of DRA. “Campaign resources are a precious commodity, so it is important that political television buying decisions be better informed by data. We need to approach big media with big data. Big data allows us to target our most important voting segments with messages that not only inform and influence, but create passion. Integrating FourthWall’s exclusive data with Deep Root’s unique blended media database will help campaigns target their paid media in a far more effective way than they had previously. What FourthWall’s exclusive second-by- second viewership data gives us is the ability to spend our advertising dollars more effectively and to target our message into individual homes for maximum political impact.”

In the upcoming election cycle, Republican candidates and conservative causes will be more successful if they can better target critical voters with the right message,” said Sara Fagen, Co-founder of DRA. “When we combine our unique voter segmentation with FourthWall’s second-by-second viewing data, we can dynamically match a voter’s interest in issues with their viewing habits to build persuasion models that allow us to more effectively and cost-efficiently make our case to the American people. This is a critical advantage the GOP needs going forward and we look forward to working with FourthWall to employ their unique data.”