Facial recognition software is already prevalent in a lot of mainstream technology products. You may even use a few of them, like Facebook photo tagging, Snapchat or Instagram face filters, or the iPhone’s Face ID, which uses facial recognition to unlock the phone.
Future uses of the technology may not be so harmless.
Microsoft President Brad Smith laid out a frightening scenario in which facial recognition technology, if left unchecked, could totally change the way we live and what privacy people are able to retain, if any.
“It potentially means every time you walk into a store, a retailer knows when you were in there last, what good you picked out, what you purchased,” he said at Web Summit, a tech conference in Lisbon, Portugal, on Wednesday. “I think even that frankly pales in comparison to what it could do to relationships between individuals and the state.”
Smith went on to describe what sounds like a total doomsday scenario for facial recognition technology, a scenario on par with the idea that automation will replace all jobs, or Elon Musk’s projected AI apocalypse.
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