From this article I'm really unclear who you see as the IO target... the Democrats? Congress? American voters?
This also isn't a case of letting warriors speak, but rather families doing so, so as to influence domestic political debates.
From a political PR/campaign point-of-view, I'm not sure how successful it would be at all--I would suspect that for every member of the target audience who increased their support for Administration Iraq policy as a result of the photo op and sound bites, another saw it as cynical political manipulation of military casualties and was turned off.
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