"War on Film"

[William F. Owen]

@ At the most senior levels of military operations, commanders DO influence their political leadership.

@ It’s very difficult to talk about IO intelligently when those discussing it refuse to adhere to a common lexicon. .

@ IO is very difficult to execute because there are more variables in the information environment that there are on the battlefield and because there are so many amateurs employed as IO planners.

@ ...and in current operations, more junior commanders with access to media possess the same ability. It's how they are directed to use influence that is critical.

@ Which is pretty much what I have been saying since I started posting here, especially as a lot of definitions and terms used are misleading, inaccurate and nonsensical.

@ So the accepted norm for the critical activity is to entrust it to the least skilled? I'm not going to argue with this. Most of what I read about IO is amateurish and my first hand encounters with those who claim expertise in it, in relation to broadcast news, confirms your hypothesis.