I think we broaden the discussion and articles to include other examples of small wars- instead of being so OEF/OIF-specific- like others have said. That said, it is very difficult to get politicians and their staffs to get some deeper knowledge of those fights, much less fights that aren't in the news...

I'd echo getting funding up in order to sponsor writing competitions and also conferences- either unilateral or co-hosting or just participating in somehow. I personally haven't been involved in them- but I know there are some IW, etc. conferences held annually- and getting involved with those, maybe SWJ sponsoring a contributor or two or an editor participation/involvement/attendance might be beneficial.