Mom and Pop back home don't want Sonny boy and Sissy schmoozing with the enemy, they want dead enemies first and foremost. The hard sell of COIN goes way beyond a cold war mindset. Financiers and carpetbaggers aren't about to educate the Public to the efficacy and need for COIN, that's for sure and the Military isn't capable at this juncture in our history to take on the task of educating the Public nor is it necessarily their role. For one thing, to enter the Public realm with its informal give and take and free-flow of information and critique with all its ignorance and insight requires latitude and flexibility the Military doesn't fully possess. There is a disconnect in the Public mind between killing and disabling enemies and probably always will be - if you ain't gonna' kill 'em, send in the Peace Corps type of thinking. The COIN learning curve and proving grounds Iraq is providing is being wasted IMO because of an ignorant Public, power hungry politicians and carpetbaggers, in that order. Ultimately, We The People are responsible for our woes and worries, not our Military and not our politicians.