Hammond: If Americans were unwilling to repudiate the war, they nonetheless appearedincreasingly dissatisfied with their President. Willing to back any decision he made, they saw little forward motion on his part. . . . The air of indecision that hung about his policies as a result took a toll on his standing in the polls, where disapproval of his handling of the war rose from 47 to 63 percent by the end of February. . . . If the gloomy reporting of the press had little effect on American public opinion, it nonetheless reinforced doubts already circulating within the Johnson Administration.
I think therein lies something like the truth about the effect that the media had upon the political conduct of the Vietnam War. The political leadership is, needless to say, somewhat isolated from the views of most ordinary people; and into this gap steps the media. The media are able to create perceptions, perhaps not entirely accurate ones, of how things are in reality, and these perceptions have their effects upon the thinking of political leaders and their active supporters. The potential for the media to manipulate the communication divide between ordinary people and their political leaders afforded by said divide, in turn allows the media to exert an undue influence upon political leaders and decision-makers, somewhat isolated as they are from "reality".