Strategic Communication: A Tool for Asymmetric Warfare

[invictus0972]

St Christopher,

I agree that the DOD is not equipped to handle the entire SC mission. This is why I said in my other post that there is definitely a role for other organizations such as the DoS and suggested USIA. I am only suggesting that the DoD has a very specialized role to play in SC. As we have discussed previously, the DoD has a specialized role in strategic SIGINT organized through the NSA. Similarly, the DoD has a specialized role in SC. I think it is a mistake to limit the military's SC capabilities to just what the PSYOP guys can do.

V/r

Invictus

[Jedburgh]

ARAG, 2 Dec 08: Strategic Communication: A Primer

This paper attempts to address a perceived gap in UK defence thinking which currently has little documentation, on the emerging and cross governmental art of Strategic Communication. After defining the term this paper attempts to locate its utility within the defence community, considering its relationship with Media and Information Operations. The paper notes that at its core, Strategic Communication can only be successful when three processes are clearly understood: the role of strategic communication in campaigning, the actual cognitive process of communication and the empirical analysis of target audiences. The dangers of over-reliance upon polling are considered concurrently. The paper concludes with the place of Strategic Communication within UK military operations, the need for robust measurements of effectiveness and a short assessment of the challenges of emerging and new media.