Blog World and New Media Expo


Milblogging Panel 1: What is a Milblog?
Steve Schippert from ThreatsWatch.org
Bill Roggio from The Long War Journal
Uncle Jimbo from Blackfive
Eric Egland, running for Congress in California

Milblogging Panel 2: To Blog or Not to Blog: Milbloggers, the DoD, and the Media
Moderator: Ward Carroll from Military.com
Matt Burden from Blackfive
Michael Totten from Middle East Journal
Jack Holt, the DoD blogger outreach coordinator
Claude Chafin, from the White House

Milblogging was born out of the failure of the media and many PAOs.

Are you targeting any foreign audiences or is it just for US consumption?
Jack: Well, I am not really targeting anyone. I am just going with the people who agreed to be on the list. This is not traditional public affairs, which is "here is the message we're putting out." This is a conversation, putting subject matter experts together to make the info accessible to anyone. You know the telephone game? The first thing you learn is you are never in control of your message. But if every other person clarified their message, you wouldn't have that problem. The enemy has had an impact on the media, but those guys can't stay engaged in the dialogue. They have one-way messaging. Osama bin Ladin doesn't hold roundtables. Once this info goes out, it's public domain, worldwide.

On the internet, people who aren't subject to Smith-Mundt CAN reach the domestic target audience.