directed information release, focused advertisement, whichever you wish I find myself of one mind.
I always felt that if one chose not to provide a counter to that which was wrong, or failed to attempt to right that which is wrong; then in the end although they may not carry responsibilty for the wrong itself, they do personally bear the responsibility for doing nothing about it.
If information is there in any form for the observers than those who have a counter message bear the responsibility for providing the whole picture in order to facilitate more informed observation.
If the ultimate goals for any entity are to achieve better long term situations, then communication along with all other aspects of power, carry responsibility to work towards those goals.
Man I wish it was as easy for me to write as eloquently as yourselves, it seems I write like I think and as things don't always follow good MLA format
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