Quote Originally Posted by Rob Thornton View Post
Steve that is just plain scary, that combination of words has that business/short term investment feel to it that I hate and feels so at odds with everything else we say we stand for. I think that getting comfortable with terminology like that helps make politicians, appointees and perhaps others see this as a "business" and see us as "assets and liabilities". We should work to identify ourselves in terms that reflect how we want to be seen - maybe - people, leaders, soldiers, combat vehicles, weapons, etc. I'd prefer to be referred to as a "knuckle dragger" vs. and "equity" or a "share".

Best, Rob
You'd be amazed at how often it comes up. And at very senior levels.

The Strategic Studies Institute has, over the years, been criticized for not "promoting Army equities." Every time I hear that I feel the need for a Howard Dean primal scream.