Now all we can do is hope that the right folks are listening....

I'd also hazard a guess that part of the hype (as has been commented on before in numerous SWC threads) has to do with folks wanting to "make a name for themselves" by "discovering" this new type of war...which doesn't really exist. It's far easier to make something up than it is to do the legwork and go back through things. Most of the patterns we're seeing now have happened before...it's the changes in the environment (cultural, technological, and so on) that have really changed the dynamics.