We rarely know where we're going unless we know where we've been, so in that sense it might require a bit of time and some fruition of end states before the narrative of the CI and that perceived by the populous begin to actually align. Till then they pretty much see it however they choose at any given moment based on current conditions/expectations. And that goes for both internal and external
Still doesn't take away the importance of at least attempting to get your team on the same page
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