Hi Guys,

Well, Ron, I'm not going to jump on you - the term has been overused in my opinion .

Germ, let me toss out another distinction that may help with this oh so fuzzy term: formal and informal narratives. Formal narratives are projected by a culture into material/perceptual reality; think books, doctrine, public rituals, commercials, rules and regulations, etc. This is the type of "guidance" Ron is talking about. Informal narratives, which are often much "darker" and more powerful, are the stories and interpretations that are spread about, usually via oral culture.

Marc