How do We Train to Match our Actions to Our Narrative?

[Rank amateur]

When the narrative is simple and emotionally powerful, it's easy. The classic example is World War II "Hitler is evil and needs to be killed." Everything the military did, from invading Normandy to ordering winter boots, was moving towards the goal of killing Hitler. Eventually, even the Germans came to accept our narrative. (Partially because our generals were smart enough to open up the concentration camps and make sure that the population saw the truth.)

I think Mark's paper had an excellent suggestion. If you find yourself without a strong narrative, or with a narrative that is not being accepted by the population, make up your own narrative in conjunction with the local population.

Understand that you can make up your own narrative without trying to or being aware of it. (When we occupied Saddam's palaces we sent out the message "the new boss is the same as the old boss," even if we didn't mean to. If you promise peace and quiet, and the Air Force practices strafing runs over the village, you are creating the narrative that the Americans are lairs, even if you have no control over the Air Force's decisions.)

Also, as an ad guy, I would strongly suggest that you are asking the wrong question. Marketers don't ask, "How can we sell more soap" even though their objective is obviously to sell more soap. They ask "How can we make soap that makes consumers better cleaner, healthier, etc." (Or "How can we convince them that our soap does that, even if it's just the same as the other brand of soap.") It's never about us. It's always about what our soap can do for our customers. (Even if we spread BS, it's BS that the customer wants to hear.)

If I add any value to the council, and it is certainly possible that I don't, it's these nine words "Our military sucks at understanding our enemies narrative." As an example, I would suggest that in Vietnam, given their history of being invaded by foreigners, that no matter what we did we would never be able to change their narrative. We'd always be perceived as the next in a long history of foreign invaders. But we kept insisting that by changing tactics we could win.

I think that in Iraq if we had left after getting rid of Saddam, a lot of people still would've been upset with us, but they would've needed to admit that we did what we said we were going to do.

On your next deployment you will probably find that there is no strong narrative for why you're there: at least not one that is accepted by the population. Understand the local narrative, and weave yourself into it. (If you don't understand what Saddam's palaces mean to the local population, you may weave yourself into it in a way that makes your life difficult.) I would suggest that your life will be much easier, and you'll be much more successful, if you avoid cultural narratives and try to create more of a business transaction narrative. For example, "Together we kicked AQI's butt." "Together we brought peace." "Only the Americans could cure the cancer of the tribal chief's son. The chief expressed his gratitude in the traditional way. We humbly accepted his gift. It was the start of a partnership."

So to answer your question succinctly. Make a simple narrative that most of the population supports. (Or even better,learn the narrative that your predecessor wove.) Make it simple. "I promised this village peace and quiet. They promised me they'd get rid of AQI." Make it clear to your troops that they can bomb a school if AQI is hiding in it, but that if they ever drive noisy tanks through the middle of town, they're going to make you look like a liar, and you'll make sure that they regret making you look like a liar.

Your troops may never be able to explain to their families why bombing a school was OK and driving tanks thorough the middle of town wasn't, but they'll do the right thing.

Even more succinctly: if you can train your troops to rush into the teeth of a near ambush, you can train them to do anything. You just need to be very clear about how to recognize a near ambush and how to respond.