I hesitate to plunge into this sphere of political warfare and my views are of an observer outside.

I see very little sign of Information Operations here in the UK and have my doubts that in Afghanistan what we do is effective. I have assumed there is an IO operation in Helmand.

Given the UK's experience in IO, notably in WW2 with black propaganda etc, once again that appears to be lost. Let alone adapting to the new technology in use; e.g. a poster campaign is used, not using texting / SMS. We know our enemy is web-friendly and appear to do next to nothing about it.

We need different IO for different audiences, leaving aside language; there are certain influential / key targets e.g. travellers to Pakistan (400k p.a. from the UK) and we need to focus on them. University students is another key group.

davidbfpo