Quote Originally Posted by MAJHefner View Post
Influence is an art, something not subject to algorithms and cold logic. The current definition simply does not fit into current operations. IO will continue to be nothing more than a point of confusion until a relevant, current definition is provided.
Brilliant post. Your paragraph above get right to the point, but unfortunately it is cause for pessimism: institutionally we are obsessed with metrics-based thinking, and only really take seriously that which can be counted. Since arts can't be measured, expect us to remain in a state of confusion.