Journalism could become a legitimate profession were it not for the tendency of news outlets to use the guise of purported objectivity as a marketing gimmick. The so-called journalism profession has the institutions necessary to form a true profession in rather short order. It simply lacks sufficient desire and leadership. There is an educational system in our colleges, similar to the systems that produce lawyers and doctors, and many journalists seem to be guided by a sincere motivation to inform the public. Unfortunately, the educational system seems to be run by ideologues who have bought into their own marketing gimmick and convinced themselves that their slant is objective.

I think you got it right with the hubris thing.