Quote Originally Posted by Fuchs View Post
Army and Marines operate both on land - why do you need both?...The navy camo patter is afaik not meant to camouflage...The air force needs a camo pattern in order to let their troops feel like soldiers.
Fuchs (et al), the camo patterns are branding, pure and simple. The Marine corps started it by breaking step with the "U.S." woodland pattern, to make themselves clearly identifiable as Marines (and yes, this was part of their official reasoning). And the floodgates opened. I'm am relieved and proud (as a former Coastie) that the one service that hasn't given in to this fad is the U.S. Coast Guard. Relieved, because the "logical" color scheme would involve the current shade of blue and international orange.

The "branding" piece of the puzzle is why the Army is loath to adopt Multi-Cam™. The "™" is the problem, it is not the Army's "™".

Did you hear the rumor that the Navy's camo is actually a cost cutting measure? It blends with the sea so well that if someone goes overboard, there is no point in looking for the sailor.. So why waste the fuel and time to turn the ship around to make a futile effort?