Not sure if a rack of 1ID sweatshirts would help the recruiting effort
But it might, and it is a start. As I alluded to earlier, one of things the Marines do very well, is sell themselves to the public. Army, outside of Airborne, Rangers and SF, do not sell themselves nearly as well. Are the Marines really that much more super fantastic (and can SHOOT LAZER BEAMS...FROM THERE EYES!)? No, but they really know how to work PR. I see no harm in the endeavor and possible benefits. I think some of the negative backlash from us "old-timers" is resistance to change.
Reed