First,

Nothing but props for SWJ - performs a valuable service very, very, well.

Calling it a model the future of academic publishing is a stretch - unless we put some real rigorous peer review standards in place beyond the current forums. The key with academic journals is that submissions get reviewed by vetted experts in the field prior to publishing for accuracy of content and method.

For freewheeling, thought provoking, interactive discussion and debate, it's the right place.