Quote Originally Posted by Tom Odom
...I was somewhat to see absolutely no FMs, Joint Pubs, CALL products, or anything other service or agency listed. That to me indicates this study on marketing is shaped by its own sources.....
Same here. I would have expected to at least have seen current PSYOP doctrinal pubs included in the bibliography. The "marketing approach" is not a new concept.

However, there are quite a number of interviews listed with CA, IO, PAO, PSYOP and other military personnel. In that context, you are 100% correct in that the study is "shaped by its own sources", and it states up-front in the Preface that the contents of this monograph rely heavily on interview comments made by members of the U.S. military and the commercial marketing industry.