For what the RAND team was commissioned to do by JFCOM, Enlisting Madison Ave achieves its goal. Maybe it was shaped by its sources, but those sources are pretty on-target with their criticisms of the larger military strategic communications (SC) apparatus (IO/PSYOP/PA). My biggest criticism of the book is that it's militarily focused. With the talent on the investigative team and for a little more money, RAND could have done a dynamite study incorporating Interagency and international SC elements.

There were several edits to the book from its original incarnation, Enlisting Geckos, Camels, and Clydesdales, (a title I preferred). Some interesting material fell out, particularly the recommendation for a PSYOP general officer.