GWOT... Nope. Long War... Nope. Overseas Contingency Operation... Yes!

[Ron Humphrey]

I'm with Bob on the need to bring the perceptions in line with realities and I guess the name change is one such attempt.

That said I still feel like we would probably be ok stickin with Long War and just dropping GWOT regardless what its called this already has been and will probably still be one long war.

Any newer terminology should then be focused on the "what" or "who" it's a war against. That seems to have been the greatest issue with GWOT.

[Schmedlap]

If people are concerned about the funding and others think that the naming game is a lot of bluster over nothing, then I have a compromise suggestion: sell the naming rights (there's your funding) for the war to the highest bidder, just like you would with a stadium. For example, the Gillette War on Terror, or The Long War sponsored by Ford (built to last!), or The Overseas Contingency Operation, sponsored by Virgin Atlantic (whether you're flying overseas or fighting overseas, book your flight with Virgin!). Just a thought.

[Tom Odom]

If people are concerned about the funding and others think that the naming game is a lot of bluster over nothing, then I have a compromise suggestion: sell the naming rights (there's your funding) for the war to the highest bidder, just like you would with a stadium. For example, the Gillette War on Terror, or The Long War sponsored by Ford (built to last!), or The Overseas Contingency Operation, sponsored by Virgin Atlantic (whether you're flying overseas or fighting overseas, book your flight with Virgin!). Just a thought.

Well given that we just had the first organized western tour group here in Baghdad, I can see what you propose happening. Besides who needs a Fujji or Goodyear blimp when we have aerostats with advertising space just going to waste..

Best
Tom

[J Wolfsberger]

If people are concerned about the funding and others think that the naming game is a lot of bluster over nothing, then I have a compromise suggestion: sell the naming rights (there's your funding) for the war to the highest bidder, just like you would with a stadium. For example, the Gillette War on Terror, or The Long War sponsored by Ford (built to last!), or The Overseas Contingency Operation, sponsored by Virgin Atlantic (whether you're flying overseas or fighting overseas, book your flight with Virgin!). Just a thought.

The U.S. Army has already officially licensed the use 1st ID marks and insignias to Sears, maybe we could also sell sponsorship of the units. 82nd ABN by Chevron? 24th ID by Ford?

As Tom points out, there's an awful lot of advertising real estate going to waste ...

[patmc]

"Sir, today's BUB is brought to you by Milwaukee's Best Light, Brewed to a Man's Taste!"

And Staff slides could have sponsorship logo's, like in NASCAR.



Note to my original post: On "Fox and Friends" yesterday morning, getting ready for formation, one of the guests made a pretty good joke. It was something along the lines of, "Our Soldiers are at war with the OCO. Beatles' fans tried that for years and failed."

[Schmedlap]

"Sir, today's BUB is brought to you by Milwaukee's Best Light, Brewed to a Man's Taste!"

Even the CTC's could get in on the action: "Sir, the AAR for this abortion is brought to you by Planned Parenthood."

[Bob's World]

Or Cialis:

"If you have a briefing that lasts longer than 4 hours, see a doctor."

[J Wolfsberger]

I'm not even going to try to top those.

Er, wait ...