If people are concerned about the funding and others think that the naming game is a lot of bluster over nothing, then I have a compromise suggestion: sell the naming rights (there's your funding) for the war to the highest bidder, just like you would with a stadium. For example, the Gillette War on Terror, or The Long War sponsored by Ford (built to last!), or The Overseas Contingency Operation, sponsored by Virgin Atlantic (whether you're flying overseas or fighting overseas, book your flight with Virgin!). Just a thought.