Exactly...

In much the same as name changes involving Blackwater and AIG (in the future); I find name changes to be a tissue paper thin veil that implies a change/re-examination of Foreign Policy... "See we're charting a new course we changed our naming convention"... again TWADDLE!

What's in a name does matter, but this doesn't cut it... at a minimum it should include the term campaign so as to imply both the holistic and enduring nature of the endeavor...

I spent far too much time in TRADOC-ville, where name changes masquerade as change to be anything other than less than enthusiastic about trotting out a new name as evidence of a new approach