I guess just a couple of points:

1. In populace-based conflict perception is fact. The perception of US intent is not as good as it could be right now. Understanding that that is important is the first step, then getting your operations in line with your message is the second. GEN P. showed in Iraq that no matter how bad it is you can turn it around.

2. I'm not against overwhelming, no doubt you just got your ass kicked, application of US combat power. I'm just against making that our only solution to every problem. (ME is also very big on negotiation, particularly when they are sitting down with someone who they know will honorably and respectfully kick their ass if they deserve it; and pick them up off it if they don't). When you say you are at "war" you tend to go kinetic first, and ask questions later.