I'm with Bob on the need to bring the perceptions in line with realities and I guess the name change is one such attempt.

That said I still feel like we would probably be ok stickin with Long War and just dropping GWOT regardless what its called this already has been and will probably still be one long war.

Any newer terminology should then be focused on the "what" or "who" it's a war against. That seems to have been the greatest issue with GWOT.