Quote Originally Posted by jcustis View Post
This is an excellent point, and it is being used all the time in Iraq, say by RCT/BCT cmdrs who sit down with the sheiks and uses stories to convey a particular message they need to get across. One commander told the story of the king who had a magical sword over his head as he sat on his throne, where the sword was there to ensure he did right by his people. He was speaking to a local sheik, and trying to get the point across, subtly, that the sheik would be in store for a little pain if he didn't do right and the sword plummeted down.

We don't do as well when it is a mass-produced message though.
Well said, Jcustis. And that actually helped me a lot...I suppose that I was hanging out with the terps too long!!! I started turning everything into a metaphor